“I’m a dangerous man with some money in my pocket!”
Yes! At last it’s here, the album every Hooligan has been waiting for. 24K magic has arrived and as a not so secret fan of the charismatic entertainer myself, I was eager to have a listen and get my groove on, singing and dancing away to the new tunes. Except, and I really don’t wish to say this, when I listened to the album for the first time, I was ever so slightly disappointed. The music seemed a little generic and tame for my liking at first. It appeared to be lacking that certain kick of excitement that I felt when I first heard the Doo-wops & Hooligans and Unorthodox Jukebox albums.
But you know something? I don’t think that matters as this album is a grow-er not a show-er and it will certainly delight Bruno’s multitude of fans who have a more pop based musical taste than myself (personally I tend to listen more often to heavier rock based artists such as Guns ‘n’ Roses, Aerosmith and Marilyn Manson for example).
The more I listen to 24K Magic, the more my love for Bruno grows; the funky rhythms are beginning to permeate my being and I’m finding a fondness for pop music that hasn’t been in my soul since the end of the 1980’s
The album kicks into life with Bruno’s newest single 24K Magic, its groovy, bouncy beat invites you to get your groove on and move in a way that you can’t fight the feeling, because the 24 Karat magic is in the air. "It’s Showtime, it’s Showtime", sings Bruno, with lyrics of confidence and cash flashing…. You won’t be able to resist this cheeky charming tune. This is a classic that hopefully will emulate the success of uptown funk.
The song Chunky keeps the funk beat but slows it down a little from 24K magic, which is a clever move as the next song kicks things up very nicely.
Perm happens to be my favourite of the album and I think that lies in the clear shout out to James Brown, who clearly influences this song, if not most of this album. On this track, Bruno takes the endless energy and style of James Brown and updates it superbly for the modern digital age.
I could write a small paragraph on every song, but I feel it would be better if you had the chance to make your own opinions without my views in your mind, as songs are meant to be personal to each listener and I would love for anyone who hasn’t bought the album but intends to, to have a few surprises.
I’ve been listening to the album for about a week now and I’ve come to the realisation that some of these tunes are just so smooth that in 9 months’ time there will be a wee baby boom amongst his fans. Over the years I believe that this album might just be as recognisable as the songs of Barry White and Marvin Gaye in the conception department.
So what is there left to say about this album, other than it has finesse and that’s what I like and it’s definitely too good to say goodbye to.
24K Magic, I give you 8/10 (super) stars